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World Wrestling Insanity: The Decline and Fall of a Family Empire

Book cover: World Wrestling Insanity: The Decline and Fall of a Family Empire by James Guttman
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James Guttman
249 pages (Spring 2006); 4.7MB download
ECW Press; ISBN: 1-55022-728-9
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DESCRIPTION
In an industry where nothing is real and no one actually wins or loses, the possibilities for manipulation are endless. World Wrestling Insanity sets out to expose the nepotism, backward logic, and power plays that have made World Wrestling Entertainment go round. Alongside many well-known wrestling personalities, author James Guttman uses sarcasm, humour, and hard facts to break down the secrets of Vince McMahon's company and analyze the reasoning behind many of its creative and business decisions. Never before have WWE, the McMahon family, Triple H, and others been held up to the light and examined so closely. Why are some of the shows written as they are? Who has the company's best interests at heart? Who has their own best interests at heart? Could the WWE's errors be nothing more than accidents or are they the product of cold and calculated manipulation?

In his trademark style, James Guttman analyzes the insanity and breaks down the McMahonification of pro wrestling. You better get your copy soon. Something tells us that there a family in CT who would like to make sure that Guttman's first book is his last...

"Without a doubt Insanity is my favorite book on wrestling since Bryan Alvarez and RD Reynold's book Death of WCW ... [Guttman] does a tremendous job combining intensive research, on-point commentary, and a liberal amount of humor to deliver an exposition on what has led us to the WWE of today. ... Highly recommended."
- Figure Four Weekly Online

"With quotes from various wrestling personalities including Terry Funk, Dr. Tom Prichard, Charlie Haas and D-Lo Brown to put a professional light on what was said, it becomes more than just one guy's opinion, as the wrestlers (particularly Prichard) often put up counter-arguments for the reader to take and judge for themselves."
- WrestleMag

"A great read for all wrestling fans (or wrestling 'marks') out there. It'll give them a total understanding of the business."
- A1 Wrestling Newsletter
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