SIMILAR BOOKS BY CATEGORY
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Bill Jelen and Ivana Taylor
195 pages (January 2006); 12.3MB download
Holy Macro! Books; ISBN: 978-1932802139
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analysis are outlined in this book. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools.
Ideas for launch schedules, life cycle management, and other date-related information are also presented.