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This cutting edge business fable tells the story of a beleaguered CEO who pumps up profits using lessons from an unlikely source. Written for busy people, this fast, pithy read may change the way you run your company.
If you thought good communication was just some warm and fuzzy "nice to have", this book will challenge your thinking. The Hidden Profit Center is an eye opener. Use it to challenge all your people to find an exploit The Hidden Profit Center in your organization!
An internationally recognized speaker and writer, Helen Wilkie has been called Canada's business communication expert. Through her keynote speeches and workshops, she has helped thousands of professionals, executives, managers and front-line employees improve their business and fast-track their careers by sharpening their communication skills. She has written two previous books, and writes regularly on communication and marketing topics for a wide variety of publications.