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239 pages (2001); 1.2MB downloadAmacom Books
; ISBN: 081447117X
(Quoted Review from Publishers Weekly) - "The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out."
A comprehensive glossary also makes this a valuable starting point for small business owners and managers."