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John Henry Patterson
18 pages (2007/1918); 136KB downloadWOWIO Books
; ISBN: WOWIO-00166
National Cash Register Company founder John Henry Patterson was one of the most successful businessmen of his time. He pioneered sales methods now often taken for granted, especially the importance of the use of visuals in a presentation. In this essay Patterson reviews the lessons he learned and what works; he also reveals ten principles to follow to powerfully convey an idea.