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How I Get My Ideas Across

Book cover: How I Get My Ideas Across by John Henry Patterson
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John Henry Patterson
 18 pages (2007/1918); 136KB download
WOWIO Books; ISBN: WOWIO-00166
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National Cash Register Company founder John Henry Patterson was one of the most successful businessmen of his time. He pioneered sales methods now often taken for granted, especially the importance of the use of visuals in a presentation. In this essay Patterson reviews the lessons he learned and what works; he also reveals ten principles to follow to powerfully convey an idea.
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